Changes in the Customer Experience; a newcomer’s perspective


David Kassler, global chief executive, Williams Lea Tag.

In his thought-provoking session, the newly appointed global group chief executive of leading marketing and comms partner to global brands Williams Lea Tag will offer a fresh perspective on the some of the challenges and opportunities facing the modern print industry. Having spent the past decade as a CEO of private equity-backed businesses in the media, technology and creative sectors, including EMI Music, Deluxe Entertainment and Device-Mesh, he specialises in understanding rapidly evolving industries, and then identifying and embracing approaches to drive them forward. David will use his experience to provide insights about ‘The Customer Experience’ and the role channels can play especially in Digital Transformation. David’s session will be a must for anyone interested in hearing about how brands work with Williams Lea Tag and how the print industry can become more agile in the future.