GDPR: Putting the power back into print
Patrick Headley, chief executive, Go Inspire
As CEO of one of the UK’s largest marketing services groups, offering the latest in strategy, data insight, print and direct mail innovation, Pat will share his thoughts on how the industry can embrace the imminent introduction of the new General Data Protection Regulations as an opportunity, rather than fear it as a threat. He’ll highlight the true value of physical mail in an on-line world and explain how you can turn the fear and confusion around GDPR to your business’s advantage. This session will give you the tools to create persuasive arguments to use with your stakeholders, whether you’re a printer or a print buyer.
Go Inspire Group companies: GI Solutions, Eclipse, GI Insight, Eclipse 4DM, Go Inspire (previously Direct Link) and Paperplanes