Embracing the new world order of print
Simon Biltcliffe, founder and Chief executive
Award winning print entrepreneur Simon will use his session to highlight how printers can bring ‘new’ print into the market, simply by adopting a new approach. He’ll share how delegates can and should look at new markets and new potential clients, digital pureplays, that can create new demand and bring in new work – rather than fight for ever diminishing returns in their traditional hunting grounds.
Simon is passionate about creating new vistas of opportunity, and will talk about how if print is sold as ‘old media’ to millennials it will be seen as ‘old media’, but that if we simply change our rules of engagement then there’s every likelihood that the new generation of clients will start looking at print as ‘new media’ that delivers unrivalled results.
This session is a must for anyone that wants to be inspired to bring a fresh perspective to their business.