Unleash the Power of Digital Printing with Personalised Maps


Tony Hodgson, Head of Marketing, locr

Postal addresses are the bread and butter of variable data printing on digital presses. But customer addresses are also a mine of hidden geo-data. They can reveal the distances and times to brand locations and the best routes to take. With just the addresses you can create unique, personalised maps that grab attention, spark interest, display useful information and get results. We will show this with a case study of how a UK retail chain attracted lapsed customers back to their stores, and how the printer was able to prove to them that using personalised maps made all the difference.

During this session delegates will learn:How easy it is to create accurate, high quality maps for digital, offset and wide-format printing without complex programming or expensive license fees. How to create highly effective marketing campaigns with geo-data and personalised maps. Each attendee at this workshop will also be able to participate in an experiment to test the power of geodata and personalised maps with one of their clients.