State of Play of the Print Market and Sales Challenges


James Eves, Business Development Manager, Advance recommended by the BPIF

All industries are facing a sales challenge; with disruptive technology, and changes in buyer behaviour, the classic sales ‘rep’ will not survive. We explore the selling models and skills needed to move salespeople from being ‘order takers’ to ‘consultants.’

Selling is a process, not a problem. By structuring the selling process as you would a printing process, and aligning the skills, companies will future proof their businesses. Delegates will learn more about how the BPIF is supporting the industry to achieve sales excellence.