How to win the CX battle using your MIS
Keith McMurtrie, managing director, Tharstern
By the year 2020 customer experience (CX) will overtake price and product as the key brand differentiator according to a Walker study. In a world where we can mimic our competitors’ marketing and prices in an instant, CX is the new competitive battlefield. This workshop looks at why and how your MIS should be your weapon of choice.